How No-Code and Low-Code Development Can Help Marketing Departments on a Tight Budget

Keep reading to find out what no-code development is all about, and how marketers can utilise it without breaking the bank!

What is No-Code Development?

No-code development is a way to create applications that uses visual development environments rather than traditional coding. With no-code development, applications can be created by anyone – whether or not they have experience with coding or building software.

These apps rely on drag-and-drop methods to add components in the development process, so technical knowledge is not required! 

Low-code and no-code are changing the marketing industry because companies no longer need to hire an entire team of software developers to build a custom application. It significantly reduces project and overhead costs, especially because apps can be built much faster!

A study performed by the State of Application Development found that 41% of the survey participants were already using no-code platforms – and an additional 10% were planning on starting to do so soon. This shows that low-code development is becoming a standard tool for marketers, specifically because it reduces the company’s dependence on third-party developers.

How Marketers Can Utilize It – Without Breaking the Bank

So, how can marketers utilize no-code and low-code development to create custom applications without breaking the banks?

There is constant pressure on marketing departments to work faster and more efficiently – with smaller and smaller budgets. This has made embracing technology like no-code development tools essential since it allows marketers to build, test, and launch digital experiences while on a tight budget!

Let’s dive into the specifics of how no-code and low-code development can help marketing departments with creating applications, automating workflows, and performing analytics.

Application Development

Marketers can utilise no-code development to create custom applications – without needing extensive support from IT teams and third-party developers. These tools give marketing departments the ability to build interactive and engaging websites without having to learn JavaScript, HTML, CSS, or other coding languages.

This also eliminates the need for marketers to translate the goals of the project to the software developers. They do not have to wait for the coders to understand the context of marketing design so they can develop the underlying platform, and this significantly cuts down on the number of resources needed and the time it takes to complete projects.

These time and resource savings are directly reflected in your organisation's bottom line – so your marketing team can continue to develop engaging applications without going over budget!

Workflow Automation

Workflow automation is another area where marketing departments can no-code development to create cost-effective solutions. These applications can perform tasks automatically – without heavy programming or having to engage outside developers.

Applications made with low-code development can allow your marketing team to collect, transform, and analyze data in real-time while eliminating a long of the manual work normally associated with this. As a result, your marketers can spend more time focusing on value-added work instead!

Other possibilities include automatically pulling in information from websites and mailing lists to create a single database. These capabilities can allow you to improve data integrity by removing duplicates and preventing errors, without the extensive administrative work that would otherwise be needed.

Improving Analytics

Low-code development can also help your marketing department improve analytics and reporting without spending a fortune!

These tools allow marketers to take control of tasks that would normally require a significant level of technical expertise, such as solving a reporting problem that is unique to the marketing problem.

Imagine being able to create a solution to manage sales funnels, collect essential customer data, and track user activity without having to pay for a third-party developer – or wait for your in-house IT team to get around to it?

Well, with no-code development marketers can do just that – without having to write complex scripts or design analytics plugins from scratch.

For instance, marketers can create a custom application that generates revenue reporting, predictive-lead scoring, and event-based segmentation. The marketing team can use the drag-and-drop development screens to select exactly what they would like the platform to do. This ensures that it meets their unique business reporting needs, and also gives them the ability to change and adapt reports as their business evolves.  

Another opportunity for low-code development tools involves optimising voice interactions. You can use custom software development to manage keyword call-tracking, conversation analytics, and even geolocation routing. You can now embark on these exciting digital transformation projects, even if your team is on a tight budget!

As you can see, low-code and no-code development are paving the way for marketing departments to take application building into their own hands. Even budget-strapped marketing departments can use these tools to complete more of the projects they need to engage with consumers and improve their processes.