Widgets have been a great addition to Apple iPhones, but here's why you should start adding them to your website!

What Is a Widget?



A widget is an extension of an application or website (that often comes with a limited user interface) that you can embed into your website. (Either the whole website or a specific page of it). They perform a wide range of specific and convenient functions, from improving website performance to gathering additional customer information.

Benefits of Adding Widgets to Your Website

Now, let’s start exploring the benefits of widgets. Here are some of the most noteworthy advantages they have to offer:

Better Website Design

One of the greatest benefits of adding widgets to your website is the fact that they can enhance its design.

Think about a basic website, maybe one that the owner designed themselves with the help of a free online website builder. There’s nothing inherently wrong with this type of site, and it’s better than having no online presence at all. At the same time, though, we can’t deny that website design has an impact on the way visitors (i.e., potential customers) view it.

With the right widgets, you can improve the appearance of your website and make it look much more professional. 

Better Website Performance

Widgets don’t just make your website look better. They can also make it perform better.

What specific goals do you have for your website? Do you want to get people to sign up for your email list? Do you want to make it easy for people to shop for your products or sign up for your services?

It doesn’t matter what you want to get out of your website. When you incorporate well-designed widgets onto the site, you can improve its performance and increase the likelihood that you will achieve those goals.

More Business Growth

Just about every business owner who has a website wants to use it as a tool for growing their business. They want to expand their audience, attract more customers, and increase their revenues.

If this sounds familiar to you, you’re in luck. There are lots of widgets out there that can help you to grow your business. For example, there are widgets that make it easy for visitors to sign up for your email list. There are also customer service widgets that will help you to answer people’s questions, make a good impression, and convert them into long-term, loyal customers.

You can also embed widgets onto your website that provide information about the people who are visiting it.

If you want to learn more about your target audience so you can better tailor your content to them, widgets can streamline the research process and provide you with accurate information that takes a lot of the guesswork out of the process of optimizing your content.

Options for Everyone

These days, there are widgets out there for everyone to enhance their website. It doesn’t matter if you’re interested in improving your search engine ranking, learning more about the people who visit your website, providing a better shopping experience, or all of the above. There’s a widget out there that can help you to level up your website design and performance.

Many popular and effective widgets are free or available for a very low price, too. You don’t have to spend a fortune to make your site better. Best Types of Website Widgets to Use.

Are you a little more interested in using widgets for your website now? Are you also unsure of what kind of widgets to use first? Here are some of the best types of widgets you might want to consider:

Customer Service Widgets

There are plenty of widgets that will help you to provide a superior customer service experience. You can embed widgets on your site that will provide visitors with answers to frequently asked questions, for example. Or, you can install widgets that connect visitors to a customer service rep to address questions or concerns in real-time.

SEO Widgets

A big part of setting your business up for success is optimizing your website for search engines. SEO widgets can help you to make sure you’re using the right keywords and in the right quantities. There are also widgets that will provide you with a checklist that ensures you’re engaging in other best practices, such as including an appropriate number of internal and external links.

Email List Subscription Widgets

Growing your email list provides you with opportunities to connect directly to your customers. You can use marketing emails to alert them to new promotions and products, and just to say hello and make sure your business stays at the forefront of their minds.

With the right widgets on your website, you can streamline the sign-up process and make it easy for people to get on your list without having to fill out a complex form or go through a bunch of unnecessary steps.

Social Media Widgets

Social media shares are a great way to grow your audience and provide your existing customer base with opportunities to showcase your content and get their friends and family excited about what you have to offer.

Adding social media widgets to your website helps to simplify the sharing process. That way, people can easily publish your blog posts, videos, and other types of content directly to their own feeds with just a click.

Start Using Widgets Today

As you can see, there are lots of reasons to add widgets to your website. Keep this information in mind so you can upgrade your website, make it more user-friendly, and see better results from it, whether you’re interested in attracting more traffic, boosting engagement, or increasing sales.