Here's how your startup will benefit from no-code software

Andrew Speight • Nov 11, 2020 |

The inability to code or hire a developer once proved a big hurdle for founders wanting to launch a startup. That was until the rise in no-code software and the movement that followed.

As its name suggests, no-code software helps non-coders complete technical projects without writing a single line of code. Building a website, creating a web app or newsletter would once require the skills of a developer — but not anymore! 


No-code software solves the problem of a creator needing to be, or afford, a programmer to build their custom business solutions. Using intuitive tools such as drag-and-drop builders, users can build technical products to solve their day-to-day business problems. 


As an up and coming entrepreneur, no-code technology deserves your attention. Why is why we’ve put together a list of reasons explaining why your startup will benefit from adopting no-code technology. 


Let’s get stuck in… 


1. Rapid prototyping and quicker time-to-market


As a startup, to thrive and stay relevant, you need to act fast. Startups need more agility and quicker turnaround times when building new products, which is why no-code tools are fast gaining traction among them.


Not only are no-code tools easy-to-use, but they are also a more time-efficient approach compared to coding. Whether you save time designing, building or testing, no-code tools are great for taking your MVP build to market, fast! 


Without manual development, non-technical makers can experiment with rapid prototyping and develop a solution to a problem in a couple of hours tops. Whereas with code, this takes months - if not years. 


2. You’ll save money 


Imagine building your own software solutions without spending thousands on a developer or programmer! No-code tools take away the majority of the overhead that comes with hiring a professional. 


Most no-code tools are free. And those that aren’t are pretty inexpensive — around £15 per month on average. For that, you get everything you need to build a fully-functional app. If you’re an entrepreneur or small business owner (which, I’m guessing you are as you’re reading a blog on startups), no-code tools are a great solution for building uncomplicated apps on a small budget. 


What’s more, because you can build working versions of your product much quicker, the time you save ultimately translates into cost savings. Therefore, if you still need a professional to help get your product over the line, you can hire a freelancer and still remain in budget. 


Hiring a freelancer is also a cost-effective option in itself. Drag-and-drop tools are second nature to most freelance developers, so the time spent on your project will be a lot less than if you were writing masses of custom code. 


Which leads us nicely onto…


3. Lower commitment risk than hiring new employees


Hiring new employees is exciting, but it can also be stressful. 


Thankfully, no-code platforms reduce the risk and commitment involved in hiring (and potentially firing). You see, no-code tools are great in the sense that you can pretty much do everything yourself — within the realms, anyway. 


For example, if you want to test selling products and need to set up an ecommerce store, you can do so without needing to make a hire. Likewise, if you have a new business idea you want to test, you can test without having to get anyone else involved. No-code tools make it easy to test the feasibility of an idea without having to go through the hiring process. Which, we all know can be stressful, time-consuming and take a lot of commitment. 


4. Easily customisable with more flexibility


It’s super fast to customise a tool you control. Because you’re using a drag-and-drop editor and prebuilt components, making a change is a breeze with no-code tools. You don’t need to outline the change, show it to a developer, wait for them to program the change, review it, and then update your product. You can make the change yourself. When you’re looking to showcase an idea, this is especially handy! 


On the other hand, changing a feature or functionality with code takes time. Heck, making even a single change may need hours of application downtime. As well as putting strain on your timeline, this will cost you money if you’re paying a developer by the hour. 


5. Freedom to focus on growing your business 


You’ve probably guessed by now that no-code tools save you a lot of time and hassle over traditional software development. For example, if you hire a developer, as well as paying them to write code, you’ll also be paying them for the time they spend on other routine maintenance tasks, such as debugging, updating and testing. 


We could all do with a few more hours in our day, right? While no-code tools aren’t miracle workers, they can automate tasks leaving you with more time to focus on generating leads and growing your business. If your goal is to build a custom app for enhancing your startups’ productivity, or test the viability of a new business idea, no-code tools are definitely worth a look! 


6. You’ll learn a lot, too! 


For some, the amount you learn using no-code software outweighs the time and money you save. The no-code movement has inspired a flurry of resources and communities where people can learn. Take
No Code Founders (NCF), for example, a slack-based community booming with more than 2,000 no-coders and entrepreneurs. 


But it’s not just about learning no-code, or the tool you choose to build with. These communities are packed with advice on all things business, whether it’s marketing, customer support or tips on how to grow a successful business. What’s more, they are home to other no-coders and freelancers — so perfect for building your network! 

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